Sommer majored in journalism and computer science in college and has had extensive search marketing training. He sharpened his copywriting and SEO skills while working with marketing companies in Portland, Oregon including The Curiosity Group and Pop Art, and The Metal Building Industry Of America in Ohio. He has worked on SEO for companies of all sizes, from Carrier HVAC, Leatherman Tools and Hewlett Packard to local start-ups and mom and pop storefronts.